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Panda Goes Global: Rankings on Google Affected
A few months ago, Google announced that it would once again make changes to its algorithm to help improve its ranking on it search engine results page. After a few months of introducing the new algorithm (called "Panda") to US-based searches, it has now rolled it out worldwide for English-speaking countries, according to a Tweet by Googler Matt Cuts. This new algorithm sought to reduce low-quality sites, particular content farms and MFA (made for Adsense) sites, which rank high on Google but often have poor content, which can be considered as spam by many searchers.
During its initial release, many legitimate sites (considered high-quality) reported a drop in their traffic, despite providing good content to readers. Mahalo, a "how-to" website built on original content and videos, had to lay off 10% of its staff after it experienced a significant fall in traffic. EzineArticles was hit hardest the most, and CEO Chris Knight estimate that it lost 10 to 35% of its traffic since the Panda update. The company hopes to solve the problem by putting stricter controls when screening articles; Knight tweeted about this saying he received a "lot of hate & mail I fear it’s going to get much worse as our article rejection rate climbs even more steeply today."
Google remains firm on its stand that the new algorithm has increased the accuracy of distinguishing high-quality sites. Amit Singal, another Google fellow, said "Since then we’ve gotten a lot of positive responses about the change: searchers are finding better results, and many great publishers are getting more traffic." He further tells website owners and webmasters that,"If you believe your site is high-quality and has been impacted by this change, we encourage you to evaluate the different aspects of your site extensively."
Google further encourages webmasters to take a look at their reference guide to further help them make the necessary changes and tweaks to their site, in order to be more Panda-friendly.
Looking at this article, it's obvious what Google is trying to tell webmasters - they will continue to reward good, unique content and penalize sites that try to game their Search Engine Results Page (SERPs) through paid links. At times, it quantifying Search Engine Optimization (SEO) efforts can be quite challenging. It's quite amazing how big of an impact it has made on several businesses so far and all big players are giving their best to recover their lost rankings.
On our end at DCGLA, we are very happy to record that there hasn’t been any drop in any of our customer’s domains due to Google’s Panda change since Feb 24. We are progressing at a good pace with our strategy and complying Google’s algorithm change. In a way, we are evolving sites and their rankings in the most trusted way by Google so far.