Web Marketing – Add Phone Calls to Your Search Strategy

Web Marketing – Add Phone Calls to Your Search Strategy

If you haven’t already heard the news, mobile is becoming front and center in the online world. With phones in hand at nearly all times, people are reaching for their mobile devices more than ever for online searching.

It’s also not news, however, that performing a search by typing with our chunky fingers on our teeny tiny phone screens is not optimal. Companies’ forms and landing pages are a hassle to fill out on our miniscule touch screens.

Consider making phone calls an easy one-touch option in your online search strategy. Calls are faster and much more personal than filling out forms and waiting for an answer. If potential clients have the option to simply hit a button on their mobile device and get connected to you, you’ll find more traffic driven to your business and more satisfied customers.

Traffic via phone calls still provides you with important data like demographics, geographic info, call duration, landing pages, campaigns and key words that are generating the phone calls.


About Dyan James

Dyan has been researching, writing, copyediting, and proofreading articles across a variety of industries since 1998. She further developed her interest and talent for covering technology while working with the guys at DCG Technical Solutions, Inc. Whether writing from scratch, copyediting or simply polishing, Dyan has mastered the art of turning rough copy or a plain idea into an eloquently written piece.